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Premium for Kids

Julian Hosting (PPW UK, Erico House, 91–93 Upper Richmond Road, Putney, London SW15 2TG, UK)

International Journal of Advertising and Marketing to Children

ISSN: 1464-6676

Article publication date: 1 March 2000

Abstract

How do you motivate children to buy your product? How do you reward them and develop brand loyalty without compromising your brand values? How does all this fit within your marketing budget? Here the author looks at these and other problems facing marketeers today.

Keywords

Citation

Hosting, J. (2000), "Premium for Kids", International Journal of Advertising and Marketing to Children, Vol. 2 No. 2, pp. 119-121. https://doi.org/10.1108/eb027643

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited