Premium for Kids
International Journal of Advertising and Marketing to Children
ISSN: 1464-6676
Article publication date: 1 March 2000
Abstract
How do you motivate children to buy your product? How do you reward them and develop brand loyalty without compromising your brand values? How does all this fit within your marketing budget? Here the author looks at these and other problems facing marketeers today.
Keywords
Citation
Hosting, J. (2000), "Premium for Kids", International Journal of Advertising and Marketing to Children, Vol. 2 No. 2, pp. 119-121. https://doi.org/10.1108/eb027643
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited