How do you motivate children to buy your product? How do you reward them and develop brand loyalty without compromising your brand values? How does all this fit within your marketing budget? Here the author looks at these and other problems facing marketeers today.
Hosting, J. (2000), "Premium for Kids", International Journal of Advertising and Marketing to Children, Vol. 2 No. 2, pp. 119-121. https://doi.org/10.1108/eb027643
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