Making Learning Fun: Repositioning a Traditional Brand for the New Millennium

Abstract

This paper looks at how the Early Learning Centre have reviewed their relevancy to their customer base and ensured that they have developed a differentiated communications programme to talk to their customers.

Citation

Davis, F. (2000), "Making Learning Fun: Repositioning a Traditional Brand for the New Millennium", International Journal of Advertising and Marketing to Children, Vol. 2 No. 1, pp. 77-82. https://doi.org/10.1108/eb027640