Kids Culture

Abstract

This paper is taken from a presentation slide show given by the author late last year. It talks about promoting to children and how, as children are growing up younger, new strategies are needed to capture and retain their interest.

Citation

Bowen, M. (2000), "Kids Culture", International Journal of Advertising and Marketing to Children, Vol. 2 No. 1, pp. 19-23. https://doi.org/10.1108/eb027631