Trend Walk™: On the Road for Winning Ideas in Children's Marketing

Abstract

This paper looks at how our normal course of business leads us through a number of disciplines to become smarter about our products, our competitors, the markets in which we compete and tomorrow's potential big ideas. We evaluate sales data. We do store checks. We analyse competitive media. We conduct creative reviews. We do SWOT analyses. We benchmark our businesses against established and expanded competitive frames.

Citation

Kurnit, P. (2000), "Trend Walk™: On the Road for Winning Ideas in Children's Marketing", International Journal of Advertising and Marketing to Children, Vol. 1 No. 4, pp. 315-320. https://doi.org/10.1108/eb027625