Children's Market — Developing Effective Quantitative Research Methods with Youth On Line

Abstract

The children's market is notoriously difficult to undertake research about. Telephoning is clearly not practical and questioning children on the street or even in their homes is likely to raise a few eyebrows. The obvious places, guaranteed full of children, are the schools. However, teachers are rightly unwilling to assist in projects which do not seem to have an educational pay off. The curriculum is demanding enough, the number of actual teaching hours in the day very limited, and the recent government imperatives designed to improve literacy and numeracy are putting immense demands on an already hard pressed profession. The Children's Research Unit has given a great deal of thought to the problem and seems to have come up with a possible solution.

Citation

Dannheisser, P. (1999), "Children's Market — Developing Effective Quantitative Research Methods with Youth On Line", International Journal of Advertising and Marketing to Children, Vol. 1 No. 1, pp. 55-60. https://doi.org/10.1108/eb027596