How Fisons Managed its Turnaround

Abstract

The strategic moves made by Fisons from the start of the company through to the present are charted. The significant events and strategic moves for the period up to 1980 are chronicled first, followed by events during the two subsequent periods, the crisis years 1980–1983 and the years post‐1983. The strategic planning tools and methodologies used by Fisons during these periods are discussed.

Citation

Finlay, P.N. (1988), "How Fisons Managed its Turnaround", European Journal of Marketing, Vol. 22 No. 2, pp. 103-117. https://doi.org/10.1108/eb027341