Marketing by a Small Tour Operator in a Market Dominated by Big Operators

Abstract

Sunmed Holidays is the No. 1 specialist holiday operator in Greece. In 1984 the company carried 69,000 people to Greece, which represents around 10 per cent of the Greek market. However, it only represents some one per cent of the overall summer inclusive tour market.

Citation

Allen, T. (1985), "Marketing by a Small Tour Operator in a Market Dominated by Big Operators", European Journal of Marketing, Vol. 19 No. 5, pp. 83-90. https://doi.org/10.1108/eb027332