TY  - JOUR
AB  - Professor Gabor and Mr. Bates, together with Messrs. Barnard, Midgley and Hanmer‐Lloyd are quite correct in pointing out our arithmetical slip and the incorrect differentiation of the opportunity loss function. As they point out at length the true value of the opportunity loss, L, is £6.3m and since
VL  - 8
IS  - 2
SN  - 0309-0566
DO  - 10.1108/eb027326
UR  - https://doi.org/10.1108/eb027326
AU  - Harrison R.
AU  - Wilkes F.M.
PY  - 1974
Y1  - 1974/01/01
TI  - Jaguar's Pricing Policy — A Reply
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 183
EP  - 187
Y2  - 2024/04/23
ER  -