TY  - JOUR
AB  - How a measure of consumer commitment can reduce the high failure rate of new product launches was the subject of the award winning paper at this year's congress of the European Society for Opinion and Marketing research.
VL  - 3
IS  - 4
SN  - 1368-3047
DO  - 10.1108/eb025586
UR  - https://doi.org/10.1108/eb025586
AU  - Hofmeyr Jan
AU  - Rice John
PY  - 1999
Y1  - 1999/01/01
TI  - THE IMPACT OF BRAND LOYALTY on NEW PRODUCT LAUNCHES
T2  - Measuring Business Excellence
PB  - MCB UP Ltd
SP  - 42
EP  - 51
Y2  - 2024/04/18
ER  -