at the cutting edgeof data gathering
Lars Sörqvist
(Head of the quality division at the Royal Institute of Technology, Stockholm, where he is engaged in quality research, specialising in economics, customers and leadership. As partner, vice president and consultant with Sandholm Associates, Djursholm, he has run training and management seminars in numerous organizations and countries)
Abstract
Most companies rely on internal information to develop their customer‐focused strategies without adequate knowledge of cutting‐edge data gathering methods. This can lead to producer orientation and poor decision‐making, according to Sweden's Royal Institute of Technology's research into 40 organizations.
Citation
Sörqvist, L. (1999), "at the cutting edgeof data gathering", Measuring Business Excellence, Vol. 3 No. 4, pp. 36-41. https://doi.org/10.1108/eb025585
Download as .RISPublisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited
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