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at the cutting edgeof data gathering

Lars Sörqvist (Head of the quality division at the Royal Institute of Technology, Stockholm, where he is engaged in quality research, specialising in economics, customers and leadership. As partner, vice president and consultant with Sandholm Associates, Djursholm, he has run training and management seminars in numerous organizations and countries)

Measuring Business Excellence

ISSN: 1368-3047

Publication date: 1 April 1999

Abstract

Most companies rely on internal information to develop their customer‐focused strategies without adequate knowledge of cutting‐edge data gathering methods. This can lead to producer orientation and poor decision‐making, according to Sweden's Royal Institute of Technology's research into 40 organizations.

Citation

Sörqvist, L. (1999), "at the cutting edgeof data gathering", Measuring Business Excellence, Vol. 3 No. 4, pp. 36-41. https://doi.org/10.1108/eb025585

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Publisher

:

MCB UP Ltd

Copyright © 1999, MCB UP Limited

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