TY  - JOUR
AB  - As an organization's ability to innovate cost‐effectively becomes evermore important so too does its need to develop a provocative metrics culture that both complements and reinforces its prototyping culture. In this extract from Serious Play: How the world's best companies simulate to innovate — a book Tom Peters says he wishes he had written — Michael Schrage shows how prototypes are stimulating new thinking about and new practices in innovation metrics.
VL  - 3
IS  - 4
SN  - 1368-3047
DO  - 10.1108/eb025582
UR  - https://doi.org/10.1108/eb025582
AU  - Schrage Michael
PY  - 1999
Y1  - 1999/01/01
TI  - MEASURES OF prototyping paybacks
T2  - Measuring Business Excellence
PB  - MCB UP Ltd
SP  - 16
EP  - 22
Y2  - 2024/09/19
ER  -