TY  - JOUR
AB  - The rationale that a deeper understanding of the psychological motivation for a consumer's purchasing decisions will lead to more effective marketing campaigns has been put to the test by Telecom Italia Mobile using the Schwartz Value Inventory.
VL  - 2
IS  - 4
SN  - 1368-3047
DO  - 10.1108/eb025554
UR  - https://doi.org/10.1108/eb025554
AU  - Concetta Di Maio Maria
PY  - 1998
Y1  - 1998/01/01
TI  - TO BUY OR NOT TO BUY
T2  - Measuring Business Excellence
PB  - MCB UP Ltd
SP  - 44
EP  - 49
Y2  - 2024/04/25
ER  -