The ant and the consumer
Abstract
In the English county of Cornwall the annual invading army of tourists which are its biggest source of income are referred to unkindly as ‘emmets’, an ancient word for ‘ants’. Yet the observed behaviour of real life ants suggests that the locals have instinctively hit on a model which has enormous implications for any industry or business trying to understand how its consumer market works.
Citation
Ormerod, P. (1998), "The ant and the consumer", Measuring Business Excellence, Vol. 2 No. 4, pp. 38-43. https://doi.org/10.1108/eb025553
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited