TY  - JOUR
AB  - Organizations are investing heavily in ‘data warehouse’ systems to capitalize on the information generated by day‐to‐day contact with customers. But many risk steering their business from the engine room rather than the bridge through poor implementation, argues Jon Farley.
VL  - 2
IS  - 4
SN  - 1368-3047
DO  - 10.1108/eb025548
UR  - https://doi.org/10.1108/eb025548
AU  - Farley Jon
PY  - 1998
Y1  - 1998/01/01
TI  - KEEPING THE DATA WAREHOUSE OFF THE ROCKS
T2  - Measuring Business Excellence
PB  - MCB UP Ltd
SP  - 14
EP  - 15
Y2  - 2024/04/25
ER  -