KEEPING THE DATA WAREHOUSE OFF THE ROCKS
Jon Farley
(Business development manager ‐data warehousing of Sybase, a UK‐based systems provider.)
Abstract
Organizations are investing heavily in ‘data warehouse’ systems to capitalize on the information generated by day‐to‐day contact with customers. But many risk steering their business from the engine room rather than the bridge through poor implementation, argues Jon Farley.
Citation
Farley, J. (1998), "KEEPING THE DATA WAREHOUSE OFF THE ROCKS", Measuring Business Excellence, Vol. 2 No. 4, pp. 14-15. https://doi.org/10.1108/eb025548
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:MCB UP Ltd
Copyright © 1998, MCB UP Limited
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