KEEPING THE DATA WAREHOUSE OFF THE ROCKS

Jon Farley (Business development manager ‐data warehousing of Sybase, a UK‐based systems provider.)

Measuring Business Excellence

ISSN: 1368-3047

Publication date: 1 April 1998

Abstract

Organizations are investing heavily in ‘data warehouse’ systems to capitalize on the information generated by day‐to‐day contact with customers. But many risk steering their business from the engine room rather than the bridge through poor implementation, argues Jon Farley.

Citation

Farley, J. (1998), "KEEPING THE DATA WAREHOUSE OFF THE ROCKS", Measuring Business Excellence, Vol. 2 No. 4, pp. 14-15. https://doi.org/10.1108/eb025548

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Publisher

:

MCB UP Ltd

Copyright © 1998, MCB UP Limited

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