BROADER IS BETTER in the single market

Abstract

Before the advent of the single market, Europe's most successful businesses were those which confined their operations to strictly defined market segments or regions. Analysis of corporate performance since then has uncovered hard evidence of a greater ability to compete internationally and achieve the advantages of scale.

Citation

Clayton, T. (1997), "BROADER IS BETTER in the single market", Measuring Business Excellence, Vol. 1 No. 4, pp. 40-42. https://doi.org/10.1108/eb025507