A DIAL FOR CUSTOMER VALUE
Jim Humphris
(Director and managing consultant of Symbia Ltd, a London‐based provider of business performance improvement services)
67
Abstract
Symbia's Customer Barometer offers a supplier the means to gauge how it is performing against the real needs of its customers and to cement a long‐term relationship, says Jim Humphris.
Citation
Humphris, J. (1997), "A DIAL FOR CUSTOMER VALUE", Measuring Business Excellence, Vol. 1 No. 2, pp. 42-45. https://doi.org/10.1108/eb025482
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited