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GETTING TO YES: A FUNDRAISING ATTITUDE THAT WORKS

Kimberly Taylor (Director, Colorado Center For The Book, Colorado Springs, Colorado)

The Bottom Line

ISSN: 0888-045X

Article publication date: 1 April 1992

Abstract

Success in fundraising requires chutzpah. You have to be willing to take risks. You have to know how to handle success and how to take defeats. Before you begin, you have to believe you can succeed.

Citation

Taylor, K. (1992), "GETTING TO YES: A FUNDRAISING ATTITUDE THAT WORKS", The Bottom Line, Vol. 5 No. 4, pp. 32-34. https://doi.org/10.1108/eb025351

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited