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CORPORATE FUNDING: FINDING NEW PARTNERS

Susan Goldberg (Director, Minneapolis Public Library and Information Center, Minneapolis, Minnesota.)

The Bottom Line

ISSN: 0888-045X

Article publication date: 1 April 1991

Abstract

Corporate funding is an alternate source of financial support for libraries not to be overlooked. Corporations give grants through corporate foundations, through advertising and marketing budgets, and directly through the corporation's charitable contributions budget. James P. Shannon, former Vice President and Executive Director of the General Mills Foundation, is a leading expert in the area of corporate funding. His book, The Corporate Grant Making Handbook, is scheduled for publication by Jossey‐Bass in April 1991.

Citation

Goldberg, S. (1991), "CORPORATE FUNDING: FINDING NEW PARTNERS", The Bottom Line, Vol. 4 No. 4, pp. 33-37. https://doi.org/10.1108/eb025309

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited