Corporate funding is an alternate source of financial support for libraries not to be overlooked. Corporations give grants through corporate foundations, through advertising and marketing budgets, and directly through the corporation's charitable contributions budget. James P. Shannon, former Vice President and Executive Director of the General Mills Foundation, is a leading expert in the area of corporate funding. His book, The Corporate Grant Making Handbook, is scheduled for publication by Jossey‐Bass in April 1991.
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