Is Your Endowment Campaign To Be or Not To Be?
Article publication date: 1 April 1991
Those charged with planning a library endowment campaign would proceed with more confidence and enthusiasm if they had greater assurance of success. Although a crystal ball is not available to the hearty souls who accept (or are assigned) the campaign task, the emerging fundraising profession is making regular use of a special precampaign study process which results in fairly accurate projections.
Ritter, G.H. (1991), "Is Your Endowment Campaign To Be or Not To Be?", The Bottom Line, Vol. 4 No. 4, pp. 11-13. https://doi.org/10.1108/eb025304
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