To read the full version of this content please select one of the options below:

THE MARKETING BUDGET: HOW MUCH IS ENOUGH?

Joe Eisner (Director of the Plainedge Public Library, Massapequa, N.Y.)

The Bottom Line

ISSN: 0888-045X

Article publication date: 1 February 1991

Abstract

Although I usually write this column on cutting costs, in this issue I'd like to address the cost of using marketing techniques to expand the library's client base. At first this may sound like increasing costs, but really it isn't. A shrinking population of library patrons can impact adversely on any library's budget allocations.

Citation

Eisner, J. (1991), "THE MARKETING BUDGET: HOW MUCH IS ENOUGH?", The Bottom Line, Vol. 4 No. 2, pp. 33-34. https://doi.org/10.1108/eb025284

Publisher

:

MCB UP Ltd

Copyright © 1991, MCB UP Limited