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FUND RAISING BY STRATEGIC DESIGN

Edwin S. Clay III (Director Fairfax County Public Library Springfield, Virginia)

The Bottom Line

ISSN: 0888-045X

Article publication date: 1 March 1988

80

Abstract

In a scene from Alice in Wonderland, the White Rabbit waits nervously to testify before the Red Queen. Explaining that he has never given testimony before, the Rabbit asks for help in how to proceed. “It's simple,” replies the Red Queen. “Begin at the beginning. Go to the middle. Come to the end. Then stop!” The same kind of logic applies to library fund raising from the private sector.

Citation

Clay, E.S. (1988), "FUND RAISING BY STRATEGIC DESIGN", The Bottom Line, Vol. 1 No. 3, pp. 25-27. https://doi.org/10.1108/eb025126

Publisher

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MCB UP Ltd

Copyright © 1988, MCB UP Limited

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