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FUNDING STRATEGIES FOR SURVIVAL

Suzanne Walters (Director of Marketing, Denver Public Library Denver, Colorado)

The Bottom Line

ISSN: 0888-045X

Article publication date: 1 March 1988

117

Abstract

Funding strategy is a management concept, a financial tool used by the corporate world whose eye is firmly on fixed profits and losses. One might expect the term to have little place in a world where preservation of culture and ideas is the goal. Creating a funding strategy for a public library may in fact seem alien to the image of what a library represents in our society. But the Denver Public Library (DPL), at the outset of the 1980s, entered the world of funding strategies in order to survive. And not only have we survived, we have flourished. We would recommend our approach to all libraries that want to secure a healthy fiscal future, not just to those experiencing financial hardships.

Citation

Walters, S. (1988), "FUNDING STRATEGIES FOR SURVIVAL", The Bottom Line, Vol. 1 No. 3, pp. 4-5. https://doi.org/10.1108/eb025121

Publisher

:

MCB UP Ltd

Copyright © 1988, MCB UP Limited

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