DIRECT MAIL CAMPAIGNS
Gail McGovern
(Funding sources consultant at the California State Library, Sacramento.)
250
Abstract
Over one‐third of philanthropic giving in the United States comes as a result of direct mail, which is why direct mail campaigns are such an important funding source for libraries of all types.
Citation
McGovern, G. (1988), "DIRECT MAIL CAMPAIGNS", The Bottom Line, Vol. 1 No. 1, pp. 35-37. https://doi.org/10.1108/eb025100
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited