TY  - JOUR
AB  - Some service elements and processes address the minimal requirements and expectations of customers, while others go a step further to add value to the service experience. This article describes and illustrates a simple method of looking at customer satisfaction survey data that service marketers can use to distinguish minimum requirements from value enhancements.
VL  - 2
IS  - 3
SN  - 0887-6045
DO  - 10.1108/eb024732
UR  - https://doi.org/10.1108/eb024732
AU  - Randall Brandt D.
PY  - 1988
Y1  - 1988/01/01
TI  - HOW SERVICE MARKETERS CAN IDENTIFY VALUE‐ENHANCING SERVICE ELEMENTS
T2  - Journal of Services Marketing
PB  - MCB UP Ltd
SP  - 35
EP  - 41
Y2  - 2024/04/23
ER  -