TY - JOUR AB - A relevant, timely issue in the professional services area is that of marketing. Should professional service providers actively market their services? And, if so, how? Many professionals have already stepped into the marketing arena, but without first understanding the nature of their target market(s). This article concentrates on one area of the user market that should be known and understood by all professional service marketers: What level of consumer interest or perceived personal importance typifies the purchase of a professional service? VL - 2 IS - 1 SN - 0887-6045 DO - 10.1108/eb024718 UR - https://doi.org/10.1108/eb024718 AU - Webster Cynthia PY - 1988 Y1 - 1988/01/01 TI - THE IMPORTANCE CONSUMERS PLACE ON PROFESSIONAL SERVICES T2 - Journal of Services Marketing PB - MCB UP Ltd SP - 59 EP - 70 Y2 - 2024/03/28 ER -