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THE IMPORTANCE CONSUMERS PLACE ON PROFESSIONAL SERVICES

Cynthia Webster (Assistant Professor of Marketing at St. Mary's College, San Antonio, Texas.)

Journal of Services Marketing

ISSN: 0887-6045

Article publication date: 1 January 1988

287

Abstract

A relevant, timely issue in the professional services area is that of marketing. Should professional service providers actively market their services? And, if so, how? Many professionals have already stepped into the marketing arena, but without first understanding the nature of their target market(s). This article concentrates on one area of the user market that should be known and understood by all professional service marketers: What level of consumer interest or perceived personal importance typifies the purchase of a professional service?

Citation

Webster, C. (1988), "THE IMPORTANCE CONSUMERS PLACE ON PROFESSIONAL SERVICES", Journal of Services Marketing, Vol. 2 No. 1, pp. 59-70. https://doi.org/10.1108/eb024718

Publisher

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MCB UP Ltd

Copyright © 1988, MCB UP Limited

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