TY - JOUR AB - Vilfredo Pareto was a late nineteenth‐century economist/sociologist who first noted and reported his observation that about 80 percent of wealth was concentrated in about 20 percent of a population. This is the basis for what we now call the Pareto Principle. VL - 1 IS - 2 SN - 0887-6045 DO - 10.1108/eb024706 UR - https://doi.org/10.1108/eb024706 AU - Sanders Robert PY - 1987 Y1 - 1987/01/01 TI - THE PARETO PRINCIPLE: ITS USE AND ABUSE T2 - Journal of Services Marketing PB - MCB UP Ltd SP - 37 EP - 40 Y2 - 2024/09/23 ER -