THE PARETO PRINCIPLE: ITS USE AND ABUSE
Robert Sanders
(Marketing Communications Manager for Rogers Corporation for the last 15 years. Mr. Sanders currently is treasurer and member of the board of the Connecticut University Technical Industrial Park.)
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Abstract
Vilfredo Pareto was a late nineteenth‐century economist/sociologist who first noted and reported his observation that about 80 percent of wealth was concentrated in about 20 percent of a population. This is the basis for what we now call the Pareto Principle.
Citation
Sanders, R. (1987), "THE PARETO PRINCIPLE: ITS USE AND ABUSE", Journal of Services Marketing, Vol. 1 No. 2, pp. 37-40. https://doi.org/10.1108/eb024706
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited