TY - JOUR AB - MCB is not a company to rest on its laurels. In the vernacular of modern‐day management literature, the company can rightly claim to be a learning organization; one that seeks to regenerate and develop itself in accordance with current trends, most notably those in customer and market requirements. VL - 92 IS - 3 SN - 0955-534X DO - 10.1108/eb024700 UR - https://doi.org/10.1108/eb024700 PY - 1992 Y1 - 1992/01/01 TI - European Business Review Volume 92 Issue 3 T2 - European Business Review PB - MCB UP Ltd SP - 1 EP - 63 Y2 - 2024/05/08 ER -