TY  - JOUR
AB  - Technology for technology's sake?. It's been called one‐to‐one marketing on the Internet; it's been compared to subscribing to a magazine so that you never need to visit a newsagent ever again to look for it. But is push technology all it's made out to be? More importantly, is it technology for technology's sake or is it actually useful?
VL  - 21
IS  - 6
SN  - 1353-2642
DO  - 10.1108/eb024645
UR  - https://doi.org/10.1108/eb024645
AU  - Murray Paul
PY  - 1997
Y1  - 1997/01/01
TI  - PUSHING BACK THE FRONTIERS?
T2  - Online and CD-Rom Review
PB  - MCB UP Ltd
SP  - 373
EP  - 374
Y2  - 2024/04/23
ER  -