Online vendors' strategies for reaching the end‐user: DATA‐STAR

Abstract

This is the second in Richard Poynder's series of articles about different host services' efforts to reach fresh users. The first, on FT PROFILE, appeared in Online Review Vol. 16 No. 3. This article now looks at DATA‐STAR.

Citation

Poynder, R. (1992), "Online vendors' strategies for reaching the end‐user: DATA‐STAR", Online Review, Vol. 16 No. 5, pp. 323-330. https://doi.org/10.1108/eb024410