Distribution of SDC Search Service in Canada by INFOMART

Abstract

INFOMART is an information retrieval service of the Southam Press Limited and the Torstar Corporation. It provides exclusive access in Canada to the Search Service of the System Development Corporation in Santa Monica, Calif., USA. The paper outlines the background and organization of INFOMART, its focus on marketing and sales, and its orientation to user education and training. Communication is cited as a significant factor in the arrangements between the two companies. The author concludes that INFOMART has been a welcome development in Canada, where commercial information activities have formerly been dominated by the USA.

Citation

Mauerhoff, G.R. (1977), "Distribution of SDC Search Service in Canada by INFOMART", Online Review, Vol. 1 No. 2, pp. 137-141. https://doi.org/10.1108/eb023944