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Making networks work

Tony Newbold (The ITEM Group, Burnham House, Burnham)

Journal of Communication Management

ISSN: 1363-254X

Article publication date: 1 March 2000


At a time when technology enables more information than ever before to be disseminated faster then ever before, and markets and organisational goalposts rapidly change, there is increasing dependence on networks to meet both strategic and personal needs. This paper explores how to overcome common individual and organisational barriers to networking. It examines the personal and strategic drivers for networking, before studying the practical steps organisations can take to: — prepare their culture for networking — promote the skills needed — give employees practical tools to identify and develop networks.



Newbold, T. (2000), "Making networks work", Journal of Communication Management, Vol. 4 No. 3, pp. 294-304.




Copyright © 2000, MCB UP Limited