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Case study of an intercompany knowledge‐sharing and knowledge management programme

Tony Rubin (Programme Director — Mobilityleaders, BT Group Strategy and Development, BT Adastral Park, PP WT 4/1, Martlesham Heath Ipswich, Suffolk)

Journal of Communication Management

ISSN: 1363-254X

Article publication date: 1 March 2000



The mobilityleaders programme is a key strategic initiative, launched by BT in November 1998. One of the main aims of the programme is to facilitate the creation and exchange of knowledge between BT's joint ventures with mobile operating licences and a number of key suppliers. At the heart of the mobilityleaders programme is a Web‐based interactive network. Members of the mobilityleaders programme have access to a large range of resources via the website. In addition, the mobilityleaders programme organises face‐to‐face meetings and workshops between representatives of the member companies. This paper outlines the key aspects of the overall mobilityleaders programme from its inception through its first year of operation. It describes many of the practical issues that need to be considered in the creation of a successful crosscultural, intercompany knowledge‐sharing programme.



Rubin, T. (2000), "Case study of an intercompany knowledge‐sharing and knowledge management programme", Journal of Communication Management, Vol. 4 No. 3, pp. 278-286.




Copyright © 2000, MCB UP Limited

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