TY  - JOUR
AB  - This paper examines the fundamental strategic issues of positioning and governance and their effect on the fortunes of the high street giant, Marks & Spencer, as it attempts to repair the damage caused to its performance and reputation following the events of the last year.
VL  - 4
IS  - 2
SN  - 1363-254X
DO  - 10.1108/eb023518
UR  - https://doi.org/10.1108/eb023518
AU  - Beaver Graham
PY  - 1999
Y1  - 1999/01/01
TI  - Competitive advantage, corporate governance and reputation management: The case of Marks & Spencer
T2  - Journal of Communication Management
PB  - MCB UP Ltd
SP  - 185
EP  - 196
Y2  - 2024/04/23
ER  -