Competitive advantage, corporate governance and reputation management: The case of Marks & Spencer
Graham Beaver
(Professor of Business Development at Nottingham Business School)
2642
Abstract
This paper examines the fundamental strategic issues of positioning and governance and their effect on the fortunes of the high street giant, Marks & Spencer, as it attempts to repair the damage caused to its performance and reputation following the events of the last year.
Citation
Beaver, G. (1999), "Competitive advantage, corporate governance and reputation management: The case of Marks & Spencer", Journal of Communication Management, Vol. 4 No. 2, pp. 185-196. https://doi.org/10.1108/eb023518
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited