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Competitive advantage, corporate governance and reputation management: The case of Marks & Spencer

Graham Beaver (Professor of Business Development at Nottingham Business School)

Journal of Communication Management

ISSN: 1363-254X

Article publication date: 1 April 1999

2642

Abstract

This paper examines the fundamental strategic issues of positioning and governance and their effect on the fortunes of the high street giant, Marks & Spencer, as it attempts to repair the damage caused to its performance and reputation following the events of the last year.

Citation

Beaver, G. (1999), "Competitive advantage, corporate governance and reputation management: The case of Marks & Spencer", Journal of Communication Management, Vol. 4 No. 2, pp. 185-196. https://doi.org/10.1108/eb023518

Publisher

:

MCB UP Ltd

Copyright © 1999, MCB UP Limited

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