This paper examines the fundamental strategic issues of positioning and governance and their effect on the fortunes of the high street giant, Marks & Spencer, as it attempts to repair the damage caused to its performance and reputation following the events of the last year.
Beaver, G. (1999), "Competitive advantage, corporate governance and reputation management: The case of Marks & Spencer ", Journal of Communication Management, Vol. 4 No. 2, pp. 185-196. https://doi.org/10.1108/eb023518Download as .RIS
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