Transforming internal communication at Bombardier Aerospace: A study in feedback
Abstract
This paper discusses the internal communication challenges facing a large manufacturing company in Northern Ireland. Employee surveys revealed unacceptable levels of dissatisfaction with communication, and a poor flow of information on key corporate issues. A communication strategy was developed, in response to these findings. The centrepiece of the strategy was a training programme for managers. This was designed to promote feed‐back‐seeking behaviours. This programme was piloted in one area, with a view to rolling it gradually throughout the rest of the organisation. The programme concerned is discussed in depth, and evidence presented as to its effectiveness. Its wider relevance, for other organisations, is also considered.
Keywords
Citation
Tourish, D., Adams, I. and Gilmore, K. (1999), "Transforming internal communication at Bombardier Aerospace: A study in feedback", Journal of Communication Management, Vol. 4 No. 1, pp. 64-76. https://doi.org/10.1108/eb023508
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited