TY - JOUR AB - On 9th July, 1998, the Journal of Communication Management organised a seminar on innovation in public relations practice with the Institute of Public Relations special interest group, Mindlink, and City University Business School in the City of London. This paper summarises the thinking which led to the seminar, and some of the discussions which took place at the seminar. VL - 3 IS - 2 SN - 1363-254X DO - 10.1108/eb023495 UR - https://doi.org/10.1108/eb023495 AU - White Jon PY - 1998 Y1 - 1998/01/01 TI - Ideas into action: Innovation in public relations practice T2 - Journal of Communication Management PB - MCB UP Ltd SP - 187 EP - 189 Y2 - 2024/04/26 ER -