Ideas into action: Innovation in public relations practice

Abstract

On 9th July, 1998, the Journal of Communication Management organised a seminar on innovation in public relations practice with the Institute of Public Relations special interest group, Mindlink, and City University Business School in the City of London. This paper summarises the thinking which led to the seminar, and some of the discussions which took place at the seminar.

Citation

White, J. (1998), "Ideas into action: Innovation in public relations practice", Journal of Communication Management, Vol. 3 No. 2, pp. 187-189. https://doi.org/10.1108/eb023495