Ideas into action: Innovation in public relations practice

Dr Jon White (City University Business School, London)

Journal of Communication Management

ISSN: 1363-254X

Publication date: 1 April 1998


On 9th July, 1998, the Journal of Communication Management organised a seminar on innovation in public relations practice with the Institute of Public Relations special interest group, Mindlink, and City University Business School in the City of London. This paper summarises the thinking which led to the seminar, and some of the discussions which took place at the seminar.



White, J. (1998), "Ideas into action: Innovation in public relations practice", Journal of Communication Management, Vol. 3 No. 2, pp. 187-189.

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Copyright © 1998, MCB UP Limited

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