Building an in‐house public affairs function
Abstract
Increasingly more companies are recognising the importance of regulations and other legislation and their effects on business. This recognition has caused significant growth in public affairs practice, primarily through the growing number of public affairs consultancies which have been supporting the organisation's public affairs efforts. Importantly, organisations are realising that an in‐house public affairs practitioner offers greater understanding of the objectives of the company and is available to work with other internal managers to formulate effective public affairs programmes.
Keywords
Citation
Walker, G. (1997), "Building an in‐house public affairs function", Journal of Communication Management, Vol. 2 No. 2, pp. 151-157. https://doi.org/10.1108/eb023455
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited