In the new and challenging environment of Trust hospitals communication plays an ever increasing role. The implication is that this provides opportunities for the public relations profession to play a role in management decision making. This paper presents the results of a survey of Trust Hospitals in Scotland to establish their attitude towards public relations and the role played by public relations practitioners in Trust management.
Hogg, G. and Van Burren, F. (1997), "Public relations in the NHS: An exploratory study of the Scottish experience", Journal of Communication Management, Vol. 2 No. 2, pp. 125-136. https://doi.org/10.1108/eb023453Download as .RIS
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