Icons and the influence of public opinion
Abstract
We know that emotion has a major influence on the way individuals make decisions, but what part does emotion play in public opinion, when large numbers of people appear rapidly to determine on similar points of view? In this paper the author proposes a model of ‘emotional transmission’ through ‘icons’ — emotionally arousing images, events or verbal metaphors — as a mechanism for public opinion formation, and from it deduces possible strategies for responding to emotional campaigning.
Keywords
Citation
Blood, R. (1997), "Icons and the influence of public opinion", Journal of Communication Management, Vol. 2 No. 1, pp. 83-91. https://doi.org/10.1108/eb023450
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited