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Older people and the media

Leon Kreitzman (Maturity Marketing Ltd, 85 Rodenhurst Road, London)

Journal of Communication Management

ISSN: 1363-254X

Article publication date: 1 March 1997

593

Abstract

The purpose of this paper is to provide information about the media habits of older people and some of their attitudes and preferences with regard to different media. Many communication tasks in the future will be addressed to older people. While there are some companies and organisations which can afford to ignore those aged over 50, they are diminishing in number. Yet communication managers, on the whole, have little experience of talking to this group.

Keywords

Citation

Kreitzman, L. (1997), "Older people and the media", Journal of Communication Management, Vol. 2 No. 1, pp. 51-58. https://doi.org/10.1108/eb023447

Publisher

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MCB UP Ltd

Copyright © 1997, MCB UP Limited

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