Older people and the media
Abstract
The purpose of this paper is to provide information about the media habits of older people and some of their attitudes and preferences with regard to different media. Many communication tasks in the future will be addressed to older people. While there are some companies and organisations which can afford to ignore those aged over 50, they are diminishing in number. Yet communication managers, on the whole, have little experience of talking to this group.
Keywords
Citation
Kreitzman, L. (1997), "Older people and the media", Journal of Communication Management, Vol. 2 No. 1, pp. 51-58. https://doi.org/10.1108/eb023447
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited