Most chief financial officers view real estate as an important component of financial success, but not many take the time to align their real estate strategies with corporate strategies to ensure optimal performance. While this lack of attention to real estate issues is understandable given their workload, it is also detrimental to the goal of maximizing short‐ and long‐term financial performance. By contrast, CFOs who ensure that real estate strategies are aligned with financial objectives as well as business strategies realize financial gains that more than justify the additional investment in time and energy.
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