Accounting rules are too open to interpretation and abuse for companies' financial reports to be relied on by analysts and investors. Increasingly, CFOs and treasurers are being called upon to provide detailed cash flow information as a more accurate indicator of future performance. Drilling down into the company's systems around the world presents a significant challenge, but today's technology can ease the burden.
PURR, J. (2004), "Re‐assessing 21st century risk: the reaction to risky financial reporting — the rise and rise of cash", Journal of Risk Finance, Vol. 5 No. 3, pp. 38-40. https://doi.org/10.1108/eb022996Download as .RIS
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