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THE IMPACT OF COMMUNICATION MEDIA ON NEGOTIATION OUTCOMES

Jill M. Purdy (University of Washington, Tacoma)
Pete Nye (University of Washington, Bothell)
P.V. (Sundar) Balakrishnan (University of Washington, Bothell)

International Journal of Conflict Management

ISSN: 1044-4068

Article publication date: 1 February 2000

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Abstract

Our need to understand the impact of communication media on negotiation is growing as technological advances offer negotiators more communication options. As access to technologies such as computer chat and videoconferencing increases, negotiators are choosing to use or to avoid these media without knowing the impact of their choices on negotiations. This research assesses objective and subjective negotiation outcomes, such as profit and outcome satisfaction, across four communication media with varying levels of media richness (face‐to‐face, videoconference, telephone, and computer‐mediated communication). A conceptual framework is offered to illustrate how media richness impacts objective and subjective outcomes. Results suggest that media richness affects required bargaining time, outcome satisfaction and the desire for future negotiation interaction. Thus, the communication media for negotiations should be chosen with care.

Citation

Purdy, J.M., Nye, P. and Balakrishnan, P.V.(S). (2000), "THE IMPACT OF COMMUNICATION MEDIA ON NEGOTIATION OUTCOMES", International Journal of Conflict Management, Vol. 11 No. 2, pp. 162-187. https://doi.org/10.1108/eb022839

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited