In their well‐known classic article, Mason and Mitroff proposed that individual psychological type be recognized as an information system (IS) variable of fundamental importance. The authors also speculated that because designers tend to be “thinking‐sensation” types, that this psychological type may frequently be falsely projected onto managers who are in fact other types by nature. In subsequent work, a story‐telling IS was thus proposed to appeal to the “feeling side” of management, in particular.
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